Agency Ownership
Challenge:
Develop a world-class digital agency that offers superior multichannel marketing and advertising strategies, campaigns, and experiences, but at a fraction of the cost of much larger agencies.
Solution:
Launch Spitfire Interactive, a "ferociously creative" shop offering breakthrough, flawlessly-executed digital marketing that cost effectively differentiates brands in newsworthy ways.
Win and serve world-class clients like SUBWAY (AOR), AMERICAN EXPRESS, GE, SONY, DELTA AIRLINES, AMERICAN AIRLINES, ENERGIZER, FOX SPORTS NETWORK, MLB, NASCAR, SCHICK, PLAYTEX, FOXWOODS RESORT, and more.
Grow client relationships, new business wins, awards won, industry recognition ("AdAge Top 100 Small Agencies"), and revenue in ways surpassing all expectations.
Results:
Spitfire soared high for 10 profitable years, winning countless awards, inventing "digital firsts" (like display ad live simulcasts and mobile video gaming), creating/producing a #1 rated FSN TV show starring Tom Brokaw ("The Boys In The Hall"), and proudly serving as AOR for Subway.
Global, First-Of-Their Kind Display Ads – "ecomagination"
To raise awareness and engagement around GE's commitment to cleaner forms of energy, Mark traveled the world for two years to lead casting, directing, and editing of "TV-like" shows appearing in display ad campaigns that debuted the world's first-ever live display ad simulcast before going on to shatter standard awareness and engagement rates and win 11 Gold awards.
WINNER of 35+ Awards
Including 11 GOLD!
Mark on location directing talent.
Shattered CTR & Engagement Rates
• 4.2% Click-thru
• Drove 357% site traffic increase
• Brand awareness increased 458%
LOCATIONS: New York, Boston, Chicago, Colorado Springs, Hollywood, Germany, Austria, Australia, Brazil, and China
Hundreds of millions of impressions across the world's most popular news and entertainment media properties.
Audiences could expand the experience to view shows most relevant to them.
Enhanced Interactivity
Rollover tabs synced with videos offer deeper ways to engage and learn.
Pioneered Subway's First-Ever In-Store Digital Signage & Animated Menu Boards
Across Subway stores nationwide, Mark led Subway's first time development, design, and video production of all in-store digital signage and animated menu boards. Executions consistently exceeded expectations monthly, setting new levels of in-store brand awareness, product sales, and consumer engagement never previously attained. Soon led to Subway naming Spitfire Interactive Agency Of Record.
Digital Signage
• 68% Increase in product awareness
• 53% Sales lift of promoted products
• QR Codes drove 387% increase in digital traffic
Digital Menu Boards
• 87% Increase in product awareness
• 62% Sales lift of promoted products
• Animated items had 57% sales lift
Groundbreaking Advergame – "Fresh 'N' Goal Football"
Subway's first-ever mobile game starred Michael Strahan and uses of video animation never achieved previously. It skyrocketed brand awareness and consumer engagement before being cited as "Best In Class Brand Integration" among many other awards.
"First-Of-Its-Kind" Video Advergaming
• 4+ minute engagement rates
• Brand awareness increased 610%
• 35% Chose to locate Subway to visit
Creating & Producing A #1 Rated Television Show
Mark re-purposed MLB Commissioner, Fay Vincent's interviews of Hall Of Fame Baseball players into 7 television pilots that resulted in the Fox Sports Network show, "The Boys In The Hall" starring Tom Brokaw – a #1 rated show for nearly 4 years.
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Fay Vincent
Former MLB Commissioner
Interactive B2B Sales
Led scripting, direction, filming and editing of real GE Capital Business leaders within an interactive platform where prospects ask questions and receive tailored video answers from the GE Capital leader that drive toward conversion.
B2B Sales & Engagement
• 61% increase in qualified prospects
• 37% sales lift of GE Capital services
• Prospect engagement as high as 12 mins
• 427 downloads in first 6 weeks
GE Capital prospects choose questions most relevant to their needs...
Then view GE Capital leader's video recorded answer, along with receiving relevant links and downloads for follow up.
Fan-Friendly Gamification Introduces All New Engagement Possibilities
Needing to grow brand awareness and their fan base among younger audiences, NASCAR chose Spitfire Interactive to concept, script, design, and animate interactive, multichannel gaming experiences heightening NASCAR engagement, loyalty and viral evangelism.
Digital Trading Cards
Role-playing game where fans live the life of a NASCAR driver
Integrated multichannel promotions and advertising across on-site, digital, television, and social channels.
Display ads
Interactive billboards
Mobile extensions
Integrated broadcasts
"Surprise & delight" live race overlays drive greater tune-in
Wacky Company Video Holiday Card – "Pitching A Holiday Miracle"
As a unique Spitfire holiday card, Mark created a special video mixing clips of the famous claymation holiday TV shows of the '60's to tell an original Spitfire tale. He voiced-over the characters, re-edited music, and integrated sound f/x to produce a warm, fun, and utterly original "show" that was met with overwhelmingly positive response from clients, prospects, friends, and more.
Watch The Video
