Visionary Leadership
Challenge:
Aggressively increase awareness, conversion, foot traffic, and repeat purchase within a highly competitive market during a stifling economy.
Mark Galley
Senior Vice President, Marketing
American Dream
Solution:
Build an experiential Marketing team from ground up. Create big, newsworthy, first-of-their-kind marketing offerings and experiences only American Dream can provide. Seamlessly integrate all channels, uniting them under one voice before heavily promoting across on-premise, TV, radio, print, website, digital signage, social media, email, OOH, OTT, and other channels. Grow PR frequency, lead a sales-focused redesign of website, heighten CRM efforts, and consistently optimize results-driven data and analytics.
Results:
The Highest Awareness, Engagement, and Conversion Rates in American Dream History
• 36% increase in overall foot traffic
• 25%+ increase in overall sales
• 42% increase in traffic to promoted retailers
• 43% increase in ticket sales via QR coded TV spots
• 27% increase in restaurant traffic via targeted campaigns
• 187% increase in CRM database enrollment
Television
Out-Of-Home
Website
Podcast
